Blog -Laser Tag & Coleman form Alliance

Laser Tag-in-a-Box and Coleman, two world leaders in active adventure, announced today that they have formed a strategic alliance to promote a new way of having fun in the great outdoors.

The partnership will benefit families looking to enjoy outdoor recreation. Local firm Laser–Tag-in-a-Box’s has created a kids party package that arrives at your doorstep in a box.

“Laser Tag is high tech hide and seek,” said Nicole Lander, Chief Fun Officer, Laser Tag-in-a-Box.

Laser Tag-in-a-Box offers a step-by-step guide to organising a kid’s party at home; it also includes hire of all the equipment needed.  
This rental service is the first of its kind in Australia.

Laser-Tag-in-a-Box has taken the fun outdoors with their innovative phasers. Previously families needed to travel to an indoor arena to play.

The toy phasers emit infrared, just like a TV remote and the equipment has cool sound and light effects.

And now with this new alliance with Coleman have added optional inflatables so families can transform their backyard to a fun-filled maze.

Coleman has almost 100 years of experience of innovating in outdoor recreation activity and sporting goods products including the iconic “Esky.”

They have now lent their experience to producing gaming inflatables for outdoor laser tag. “The strategic alliance we have formed with Coleman is a good example of us working with the best global brand names in the outdoor recreation sector,” said Nicole.

“Between us we have durable and functional products and the ability to offer a complete rental solution for outdoor family fun,” said Nicole.

About Laser-Tag-in-a-Box

Laser-Tag-in-a-Box is a division of Battlefield Sports, the world leader in the development and production of infrared phasers for combat entertainment. Battlefield Sports™ makes patent‐pending SATR® phasers and writes unique battle missions. With millions of games played in more than 35 countries, it is headquartered in Australia and has agencies in the UK, Spain, and in the USA. It has won numerous awards for excellence, including being named one of the Top 3 Art/Entertainment Exporters in Qld (2004, 2009 and 2010). With more than a decade of experience, the group is the pacesetter in the development combat entertainment systems. Laser-Tag-in-a-Box hires gaming equipment to birthday parties, vacation care programs and summer camps. For more information, please visit

About Coleman

As a global leader in the innovation and marketing of outdoor products, Coleman, The Outdoor Company, helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under the Coleman® brand. Founded in 1900 and based in Wichita, Kansas, Coleman is a wholly owned subsidiary of Jarden Corporation. For more information, please visit


Nicole Lander, Founder, Laser-Tag-in-a-Box